“The one thing about Boot Camp that I just can’t live without is different every year. Every year, there’s some different thing I take out of it. This year, it was the Better-Your-Best speakers who gave us some golden nuggets to take home. A new idea for a campaign. A new idea about Google reviews and SEO. There’s just always some fresh new content and speakers.”
19th Annual IT Sales & Marketing Boot Camp
OUTSMART. OUTPLAY. OUTGROW.
- Outsmart outdated sales, marketing, growth, and business strategies that no longer work
- Outplay competitors who all sound the same and compete on price
- Outgrow your market with proven systems, execution, leverage, and AI
April 7-9, 2026 – Dallas, TX
Event is FREE for TMT and TruPeer Members
Every MSP is competing for the same clients, the same attention, and the same dollars.
The IT Sales & Marketing Boot Camp is the biggest MSP growth event anywhere. This is where MSP owners and their teams learn the proven sales, marketing, growth, and AI strategies MSPs are using right now to win more (and better) clients, grow faster, and pull ahead of their competition.
You’ll hear directly from MSPs who’ve done it, learn what’s working today, and leave with real strategies already built — not a list of things to figure out later.
Event is FREE for TMT and TruPeer Members
The Biggest MSP Growth Event Anywhere
This isn’t a small meetup. It’s where the MSP industry comes to get smarter.
19th Annual
IT Sales & Marketing Boot Camp
1,500+ MSPs
Attended by MSPs, vendors, and industry leaders
112+ Sessions
More than 112 Breakout Sessions
Event is FREE for TMT and TruPeer Members
WHAT THIS EVENT IS (AND IS NOT)
This Is Not Another Sit-And-Listen Conference
This is part game show, part reality competition, and part hands-on working session. You’ll test what you think you know about sales, marketing, growth, and operations against what’s actually working right now.
You'll leave knowing:
- Where you're losing deals and why
- What smarter competitors are doing differently
- How to fix your marketing and sales gaps fast
Featured Speakers
Robin Robins
Founder of TMT
Dan Tomaszewski
CEO of TMT & EVP of Channel at Kaseya
Nick Saban
Legendary Hall of Fame Football Coach,
ESPY Icon & Emmy Award Winner
THE THEME
Game Show Meets Reality Competition.
Think game show sized rewards in the real-world. Every MSP is competing for the same clients, attention, and dollars. This event exposes who’s playing an outdated game and who’s playing to win.
LIGHT SURVIVOR-STYLE FRAMING:
OUTWIT
outdated strategies
OUTPLAY
weaker competitors
OUTLAST
MSPs who refuse to evolve
You don't get voted off the island — but your bad strategies definitely do.
Event is FREE for TMT and TruPeer Members
WHO THIS IS FOR
Built for MSP Owners Who Want to Win — and the Teams Who Help Them Get There
MSP owners typically register the tickets, but this event is designed for the entire growth engine. Bring your:
- If you're looking for theory, comfort, and motivational fluff, this isn't your event.
Event is FREE for TMT and TruPeer Members
WHAT YOU’LL LEARN
This Is a Full Business Growth Event, Not Just a Sales or Marketing Conference
- Everything is battle-tested.
- Everything is practical.
- Everything is focused on results.
Event is FREE for TMT and TruPeer Members
- Marketing systems that consistently generate qualified leads
- Sales frameworks that close higher-value clients without discounting
- How to position your MSP as the smarter, safer choice
- How MSPs are using AI to increase output, improve results, and scale without adding headcount
- Proven strategies MSPs use to outgrow their competition
- How smarter MSPs are preparing for — and profiting from — mergers and acquisitions
HANDS-ON, NOT HYPE
You Don’t Leave With Notes. You Leave With Assets.
Workshops, guided exercises, and real examples mean you don’t go home inspired and then do nothing.
You’ll leave with:
- Clear messaging direction
- Sales and marketing improvements mapped out
- A smarter plan than most MSPs in your market have
Event is FREE for TMT and TruPeer Members
BETTER YOUR BEST COMPETITION
One of the Most Valuable Parts of Boot Camp Is Learning From Other MSPs Who Are Already Executing at a High Level
Workshops, guided exercises, and real examples mean you don’t go home inspired and then do nothing.
You’ll hear directly from MSPs who are:
- Growing faster in competitive markets
- Charging more without relying on price
- Running smarter, more efficient businesses
Event is FREE for TMT and TruPeer Members
FUN EVENTS & PARTIES
Boot Camp Is Intense — but Not Exhausting in the Bad Way
Between sessions, workshops, and networking, you’ll also have time to connect with other MSP owners outside the classroom, build real relationships, and recharge.
Some of the most valuable conversations happen after sessions — when MSPs compare notes, share stories, and talk honestly about what’s working and what’s not.
You’ll leave energized, focused, and motivated — not burned out.
TRACKS & SESSIONS
Learn From People Who’ve Already Done It
This goes way beyond the keynote and celebrity speakers! We have over 112 breakout sessions focused on ALL aspects of your business. You’ll hear from industry experts, have hands-on workshops and peer lead session where you’ll hear directly from other MSPs about what’s working right now.
Event is FREE for TMT and TruPeer Members
Many of the highest-rated sessions from previous Boot Camps return, updated for what’s working now along with more than 80 brand new sessions.
WHAT YOU’LL LEAVE WITH
Not Ideas. Not Notes. Real Outcomes.
The goal is simple: help you and your team hit or exceed your 2026 goals.
Event is FREE for TMT and TruPeer Members
- A clear 2026 Growth Plan aligned to revenue, profit, and growth goals
- Proven sales, marketing, growth, and AI strategies already in use by winning MSPs
- Practical tools, frameworks, and resources your team can execute immediately
- Clear priorities so your team focuses on what actually moves the needle
WHY YOUR COMPETITORS WILL BE THERE
They Know the Market Is Getting Tighter
Your competitors see what you see:
They’re coming because they want a way to stand out, proven strategies they can trust, and a plan that works in a tougher, more competitive market.
Showing up means you’re playing to win.
Skipping it means hoping things somehow get easier.
Event is FREE for TMT and TruPeer Members
AI ISN’T OPTIONAL ANYMORE
AI Is No Longer a Nice-to-Have. It’s Becoming Embedded in How MSPs Market, Sell, Deliver Services, and Scale
At Boot Camp, You’ll Learn How MSPs are:
- Producing more marketing with less effort
- Improving sales performance and follow-up
- Delivering better results for clients using AI-powered services
Event is FREE for TMT and TruPeer Members
If you’re not using AI intentionally, you’re already falling behind.
MERGERS & ACQUISITIONS
M&A Is About Value Creation, Not Just Exits
The M&A Track is for MSP Owners Who Want to:
- Build a more valuable, efficient company
- Increase profitability today
- Create options later
- Have a leaner, more productive, more profitable business in the next 12 months so they can take home an EXTRA seven to eight figures EVERY year!
Event is FREE for TMT and TruPeer Members
It’s about building a more valuable, efficient business that throws off more profit today and creates options later.
You’ll learn how to strengthen valuation drivers, pull more profit out now, and build an operation worth more — whether you sell in 10 months or 10 years.
TESTIMONIALS
Why MSPs Keep Coming Back Every Year
"The One Thing About Boot Camp That I Just Can't Live Without Is Different Every Year."
Charles Swihart
President Of Preactive IT Solutions, LP
“The Speakers Were Powerful And Delivered Incredible Information.”
I was hesitant to commit to TMT Boot Camp. I am so happy that I took a week out of my business to re-energize, learn new strategies, and meet new friends in my industry. The speakers were powerful and delivered incredible information that I can take back and implement in my company.
Thank you, Robin Robins, and the incredible TMT team!
Wes Smeigh
Real Resultz
“You Have To Attend!”
Boot Camp is a Super Bowl type of an event for IT Companies, MSPs and MSSPs. There is no other event or place to be that can transform your company. The amount of advice, best practices, how–tos, speakers, and peers is simply unmatched. IF you are serious about growing your company, this is the event you have to attend.
Igor Pinchevskiy
ITFIRM.com
“The Level Of Keynote Speakers Was Impressive.”
This was my first year attending TMT’s Boot Camp conference with my husband. It was a great time! I learned lots and we had a blast! He always comes back motivated and with awesome takeaways to improve our business marketing strategy. Robin is a great inspiration and the level of keynote speakers was impressive. Great vendors, great food, great location! Someone knows their marketing! 💯 recommend 💯 will come again and 💯 worth the travel! Just do it already!
Lawna Knightwolf
Paragon Networks
“Every Year I Come Away A Smarter Businessperson.”
I’ve been attending TMT Boot Camps for 10 years now. The content is amazing, and the community is a lifeline. Every year I come away a smarter businessperson and a better person in general.
Justin Shelley
Phoenix IT Advisors
“It Was An Amazing Event — Everything From The Content, The Speakers And The Process.”
Kudos and thank you for a great Boot Camp that TMT and the team put together. It was an amazing event — everything from the content, the speakers and the process. I plan to dig in to several books that were mentioned. Keep up the good work!
Jeff Reiter
RWK IT Services
FAQs
Everything You Need to Know
What Is Boot Camp?
Boot Camp is the 19th Annual IT Sales & Marketing Boot Camp — the premier, hands-on growth event for MSPs focused on real business results, not superficial talks. It’s a working conference where owners and leaders learn proven strategies in sales, marketing, growth systems, AI adoption, mergers & acquisitions, and more. You’ll leave with actionable plans, not just notes.
Where And When Is Boot Camp 2026?
Boot Camp is the 19th Annual IT Sales & Marketing Boot Camp — the premier, hands-on growth event for MSPs focused on real business results, not superficial talks. It’s a working conference where owners and leaders learn proven strategies in sales, marketing, growth systems, AI adoption, mergers & acquisitions, and more. You’ll leave with actionable plans, not just notes.
Who Should Attend This Event?
This event is designed for MSP owners and their teams who want to win in today’s competitive market, not be spectators. There is no registration fee this year so you can include your entire team. You and your:
· Marketing leaders (to generate higher-quality leads),
· Sales teams (to close better deals without discounting),
· Operations leaders (to scale without chaos),
· Technical leads (to align service delivery with growth strategy) will all benefit. It’s proven, real-world strategies MSPs can implement immediately.
Is This Event All Theory And Inspiration?
No. Boot Camp is hands-on and outcomes-focused. You won’t leave with vague ideas, you’ll leave with completed frameworks, clearer messaging direction, sales and marketing priorities mapped out, and tools your team can act on immediately. It’s designed for MSPs ready to execute, not just watch.
What Makes Boot Camp Different From Other MSP Events?
Boot Camp isn’t just another industry show with generic sessions. It’s built around real business growth:
· 112+ breakout sessions and workshops
· Frameworks and systems used by MSPs today
· Peer-led insights from MSPs scaling successfully
· Cross-functional tracks (sales, marketing, AI, ops, M&A)
· Practical tools you can use the Monday after the event. It’s tactical and implementable.
What Makes Boot Camp 2026 Different From Past Years?
Boot Camp 2026 reflects where the MSP industry is right now. This year introduces a dedicated Mergers & Acquisitions (M&A) track for MSPs thinking about buying, selling, or increasing business value, expands role-specific tracks so entire teams can learn what’s most relevant to them, and removes the registration fee to eliminate financial barriers and get the right MSPs in the room. Combined with a stronger focus on execution and content aligned to today’s competitive, AI-driven market, Boot Camp 2026 isn’t a repeat.
Do I Have To Choose Just One Track?
No. Boot Camp includes multiple tracks designed for different roles within your organization — sales, marketing, AI, operations and systems, leadership, and growth strategy. You can choose sessions that match your day-to-day challenges and growth goals. If multiple sessions you want to attend are running at the same time, choose one and you’ll have recordings available for whatever you missed.
Will This Event Help Me Grow My Business?
Yes, but only if you act on what you learn. Boot Camp is structured to deliver frameworks you can implement, not just talks you listen to. Attendees typically walk away with clearer growth plans, better processes, and renewed confidence in competitive markets.
How Does Boot Camp Help With Competition?
The theme “Outgrow. Outsmart. Outplay.” reflects how the event is structured: you’ll learn what smarter MSPs are doing differently right now and how to do it yourself. Boot Camp helps you assess what’s working, identify where your weakest competitors are stuck, and implement strategies that give you a clear edge.
Is Boot Camp Free?
Yes. Boot Camp 2026 is free for TMT and TruPeer members. We removed the ticket cost so there’s no financial barrier, letting you invest your time where it matters most: learning, planning, and executing. That said, the real value comes from showing up prepared and ready to apply what you learn.
Is There A Virtual Option For Boot Camp 2026?
There is no public virtual registration option for Boot Camp 2026.
Virtual access will be available only to Peer Members (either TMT or TruPeer) and will be delivered directly through the TMT Dashboard or Peer Portal.
If you are not a Peer Member, the only way to experience Boot Camp is to attend in person. The live event is designed to be immersive, interactive and implementation-focused.
If you are not a Peer Member and you cancel your free in-person ticket, you will lose access to all event content and sessions.
Can My Entire Team Attend?
Absolutely. Boot Camp is built for entire teams: marketing, sales, operations, and leadership. Bringing your team amplifies what you learn and accelerates implementation back in your business. Just make sure you register everyone individually to guarantee a seat and have their badges ready to pick up at registration.
Will Recordings Be Available After The Event?
Recordings of Boot Camp sessions will be available exclusively to Peer Members inside the TMT Dashboard or Peer Portal following the event.
Non-Peer attendees will not receive access to recordings, even if they attend in person.
If ongoing access to the content is important to you, please reach out to your Account Manager to confirm your membership status prior to the event.
What Happens After Boot Camp?
You’ll leave with:
· A clear 2026 growth plan aligned to revenue and profitability goals,
· Proven sales and marketing frameworks,
· Practical tools your team can put to work immediately,
· Priorities that help your team focus on what moves the needle. It’s not the end; it’s the starting point for smarter growth.
YOU CAN COMPETE BLIND.
OR YOU CAN COMPETE SMART.
Reserve your seat and build a smarter plan for 2026.
Event is FREE for TMT and TruPeer Members
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Empowering MSPs Through Partnership
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